67ea5d48be
Italian-market site for the Bunny Agency network, built on the shared Next.js App Router template with content driven from site-content.json. - 50 routes: home, 5 services, pricing, FAQ, about/apply/contact, 32 blog answers and guides, 5 legal pages - Research-driven Italian copy citing ISTAT, INPS and Agenzia delle Entrate (forfettario 15%/5%, ATECO 73.11.03, INPS 26,07%, tassa etica, DAC7) - 6 long-form guides targeting high-volume Italian creator searches - "Milanese Editoriale" design system with stats band, editorial article layout, creator gallery and footer language switcher to 18 sibling sites - Full SEO/AEO/GEO: JSON-LD entity graph, hreflang cluster, llms.txt, IndexNow, sitemap, AI-crawler-friendly robots - validate-seo.mjs passes with 0 errors Co-Authored-By: Claude Opus 5 (1M context) <noreply@anthropic.com>
Bunny Agency Italia — bunny-agency.it
Italian-market creator-management site (it-IT), part of the Bunny Agency network.
Next.js App Router, statically generated, content-driven from a single JSON registry.
Stack
- Next.js 16 (App Router) + React 19, fully static (SSG)
- No CSS framework — one hand-written stylesheet (
src/app/globals.css, "Milanese Editoriale") - All page content lives in
src/content/site-content.json; components are presentational
Local development
npm install
npm run dev # http://localhost:3000
npm run build # runs prebuild (llms.txt) + next build
npm run validate:seo # SEO invariants — must pass before deploy
Node 22 is required (see engines in package.json).
Content model
src/content/site-content.json holds:
| Key | Purpose |
|---|---|
site |
locale, URLs, hreflang cluster, legal entity, ratings, IndexNow key |
labels / core |
all UI strings and page H1/summaries (Italian) |
pages[] |
every route: path, title, description, H1, sections, FAQ, citations, image, author |
people, videos, creatorGallery |
E-E-A-T entities, Vimeo case studies, creator photos |
network |
footer language switcher — all sibling language sites |
Routing is a single catch-all (src/app/[[...slug]]/page.tsx) that resolves a path
against pages[], so adding a page = adding an object to pages[] (plus an image).
Page invariants enforced by scripts/validate-seo.mjs
- title ≤ 60 chars, description ≤ 155 chars, unique across the site
- ≥ 2 citations per page; a quotable number in the summary and in every FAQ answer
- blog keyword present in the H1 or a section heading; service keyword in the H1
- money pages (
/,/pricing,/services/account-management, and 3 blog pages) need 5–7 sections, ≥ 5 FAQs, and 580–1000 words - the referenced image file must exist in
public/
Pages that exist only on this site carry "italyOnly": true, which suppresses the
network hreflang alternates (siblings have no equivalent URL).
Images
Per-page WebP assets are generated deterministically by the network tool:
cd ../_seo-tools && ONLY_REPO=Bunny-Agency-Italy node generate-images.mjs
Creator photos in public/images/creators/ are the shared network pool.
SEO / AEO / GEO
sitemap.xmlandrobots.txtare generated frompages[](AI crawlers allowed)llms.txt/llms-full.txtregenerate onprebuild(scripts/generate-llms.mjs)- JSON-LD: Organization, WebSite, WebPage/Article/Service, FAQPage, BreadcrumbList, Review, AggregateRating, VideoObject, Person
- IndexNow: key file in
public/, submitted byscripts/submit-indexnow.mjs(npm run postdeploy) and by.github/workflows/indexnow-production.yml
Deployment (Vercel)
Framework preset nextjs; config in vercel.json (security headers, immutable
image caching, fra1 region). Set in Vercel project settings:
| Env var | Value |
|---|---|
NEXT_PUBLIC_SITE_URL |
https://www.bunny-agency.it |
Domain bunny-agency.it must be registered and pointed at Vercel (.it requires an
EU/EEA registrant). Until then the production build serves on the *.vercel.app URL;
canonicals and hreflang already point at the final domain.
After the domain is live: verify in Google Search Console and Bing Webmaster Tools,
submit the sitemap, and add https://www.bunny-agency.it to the sibling sites'
schemaSameAs + it-IT hreflang (already done in this repo's network config).